01314     2200145   4500020001800000084000800018090001400026100004700040245004800087260003000135300002200165500092400187650004001111850001701151  a9781315085524  a320  a320 MOR t  aMordecai Lee, Grant Neeley, Kendra Stewart10aThe practice of government public relations  aNew YorkbRoutledgec2012  axix, 251 Halaman.  aIn addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media – to craft and maintain a positive public image.

Focusing on the roles of goverment managers enacting policies adopted by alected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

  aPolitics -- International Relations  aLemhannas RI